摘要
创新是生存和发展的动力,医药产业的发展同样也离不开不断的创新。医药产业巨大的经济效益在未来注定依赖创新药物产业化的发展和完善。将围绕中国创新药物产业化展开。从创新药物的研发过程,研究管理以及产业化的市场策略等方面,对我国医药产业中创新药物的发展方向给出建设性意见,为医药产业的健康,快速发展提供了一条可行的道路。
Innovation was the driving force for the survival and development. Pharmaceutical industry was also inseparable from constant innovation. Enormous economic benefits of pharmaceutical industry in the future were doomed to rely on development and perfection of innovative medicines industry. Innovative pharmaceutical industry in China with the following three parts were focused in the paper the innovative drug research and development process, research management, and the marketing strategy of industrialization of China＇s pharmaceutical industry. The constructive direction on industrialization development of innovative drugs was put forward and a feasible path to the pharmaceutical industry＇s healthy and rapid development was provided.
出处
《广州化工》
CAS
2009年第1期32-34,共3页
GuangZhou Chemical Industry
关键词
创新药物
产业化
营销策略
innovative drugs
industrialization
marketing strategy
