摘要
结合商标名称的文化特点分析了其美学特征,认为商标具有意境美、简朴美、经典美、奇特美、音韵美等美学特征。同时提出商标名称翻译的方法。
Combined with the cultural characteristics of trade names, the aesthetics characteristics of trade names are analyzed. It is believed that trade names are characterized by aesthetic features in meaning, simplicity, classics, novelty,phonology.Meanwhile,translation approaches are suggested in translating trade names.
出处
《郑州航空工业管理学院学报（社会科学版）》
2004年第3期110-111,117,共3页
Journal of Zhengzhou University of Aeronautics(Social Science Edition)
