摘要
品牌是商品的必然归宿。经济的发展促使当代社会消费文化迅速膨胀 ,服装产品已发展成文化产品 ,服装的消费已进入符号消费时代。品牌 ,这一服装产品的名称。
Economic development promotes the development of consumption culture and in such a culture, garment products are becoming cultural products. In a age when garment consumption tends to be symbolic, establishment of famous brands of garment is of critical importance for the garment industry of China.
出处
《宁波大学学报（人文科学版）》
2004年第2期86-89,共4页
Journal of Ningbo University：Liberal Arts Edition
关键词
后现代
生活方式
消费文化
符号
服装品牌
塑造
post-modernist age
living style
consumption culture
signs
famous brand
establishment
