摘要
服装已从最初的生活用品、功能用品上升到文化产品。因此,服装品牌要溶入文化的因素,才能历经时间的考验。对于服装品牌文化的塑造,首先应该确立服装品牌文化的价值内涵,深度挖掘品牌所代表文化意义,其次,要将品牌文化进行传播,塑造合适的符号象征,来体现品牌文化。在品牌文化的传播中,文化的定位,对文化的宣传和创造与品牌文化一致的企业形象是很重要的组成部分。
Costumes have evolved from the original living product and function product to culture product. Thus only culture factor is integrated into costumes＇ brand, it can endure the test of time. Regarding to forging the costumes＇ brand culture, firstly the value connotation of costumes brand culture must be established and the signaling significance of the brand should be dog out; secondly, it needs to communicate the brand culture and form suitable emblems representing the brand culture. During the communication of the culture, to position culture, promote culture and create corporate image aligned with the brand culture are very important ingredients.
出处
《特区经济》
北大核心
2006年第6期187-189,共3页
Special Zone Economy
关键词
服装
品牌
文化塑造
costumes
brand
culture forging
