摘要
通过研究在我国开展体育赞助效果评估的必要性和可行性,以唤起专家学者对体育赞助效果评估方法研究的重视,推动体育赞助效果评估在实际工作中的开展。
This article studies the necessity and possibility of self evaluation of sports sponsorship in China, trying to rise the experts and scholars studying thoughtfully on the method of the self evaluation of sports sponsorship, so that the self evaluation of sports sponsorship can be put into practice in the near future in China.
出处
《浙江体育科学》
2004年第1期12-14,共3页
Zhejiang Sport Science
关键词
体育赞助
体育赞助效果评估
必要性
可行性
sports sponsorship
self evaluation of sports sponsorship
necessity
possibility
