摘要
体育赞助赛事是体育经济活动的重要内容之一,也是企业自我宣传的一种方法。随着市场经济利益的驱动,体育赞助赛事得到了迅猛的发展。本文采用文献资料法、逻辑分析法以及系统理论等方法,根据体系的原理,将体育赞助赛事视为一个完整的体系对我国体育赞助赛事进行分析研究,并基于此论述体育赞助赛事体系的各个子系统及其间的相互关系,最后提出了建立共赢的体育赞助赛事的体系。
Sport sponsor is important part of sport economic activity and also a method of introduction themselves of enterprises. With the driving of market economic interest, sport sponsor got rapid development. Through using the method of literature, logical analysis and systematic theory, this paper made analysis on sport sponsor in China, discussed mutual relation between each sub-system and inter-system and finally put forwarded the mutual benefit system of sport spomor.
出处
《体育科技文献通报》
2007年第1期52-53,58,共3页
Bulletin of Sport Science & Technology
关键词
体育赞助
比赛
中国
sport sponsor
competition
China
