摘要
文化自信与我国民族传统体育文化国际传播存在着紧密联系,并且,文化自信在我国民族传统体育文化国际传播中占有重要地位与作用。本文运用文献资料法、逻辑分析法对文化自信视域下我国民族传统体育文化国际传播策略进行研究,研究表明,我国民族传统体育文化国际传播存在的主要问题有:文化自信不足致使传播理念不突出;社会合力不足致使传播后劲乏力;缺乏创新致使传播方式单一;传播目的和责任不够明确等。针对出现的这些问题本文建议:以文化自信为立足点,突出传播理念;以坚持文化自信为前提,增强多元传播动力;引进来与走出去相结合,扩大传播影响力;以数字化创新传播方式,打造多元交流平台;以体育外交促进传播,明确传播目的和责任。对于文化自信视域下我国民族传统体育文化国际传播策略研究,有助于我国民族传统体育文化高质量的面向国际传播。
Cultural self-confidence is closely related to the international communication of traditional Chinese sports culture.Moreover,cultural self-confidence plays an important role in its international communication.This paper uses literature review and logical analysis to study the international communication strategy of Chinese traditional sports culture in the perspective of cultural self-confidence.The research shows that the main problems in the international communication of Chinese traditional sports culture are:lack of cultural self-confidence,resulting in the concept of communication being not prominent.Insufficient social cohesion leads to weak communication;lack of innovation leads to a single mode of communication;the purpose and responsibility of communication are not clear enough.In view of these problems,this paper suggests that,we should take cultural self-confidence as the foothold and highlighting the concept of communication,strengthen the multi-distribution motivation on the premise of adhering to cultural self-confidence,introduce and combine with going out,expand the influence of communication,create a multi-dimensional communication platform with digital innovation and communication methods,promote communication through sports diplomacy,as well as clarify the purpose and responsibility of communication.The study of the international communication strategy of traditional Chinese sports culture in the perspective of cultural selfconfidence contributes to the high-quality international communication of traditional national sports culture.
作者
周少林
郑传锋
Zhou Shaolin;Zheng Chuanfeng(Shaanxi Normal University,Xi'an,Shaanxi710119,China)
出处
《中华武术（研究）》
2019年第10期85-88,共4页
Chinese Wushu Research
关键词
文化自信
民族传统体育文化
国际传播
国家形象
文化形象
体育形象
cultural self-confidence
traditional national sports culture
international communication
national image
cultural image
sports image
