摘要
文章针对当前古村落旅游服务的现状,挖掘深层次文化体验,研究了以用户体验为中心的旅游服务系统设计。以莱芜一线五村为例进行古村落旅游服务实地调研,走访当地居民、游客和其他用户,了解其在旅游服务中的定位,挖掘各个接触点,形成有机闭环,从而设计有针对性并适合大多数用户的不同旅游服务体验。服务系统设计能够将古村落旅游服务过程中的所有服务接触点进行深层次的、系统性的探索和创新,对接触点进行创新设计,使整个体验流程变得更顺畅,让村民和各个利益相关者都参与进来并有效协作,延续村落文化活力,使古村落重现生机,以此提高旅游消费者的用户体验,并推动当地旅游产业的发展,增加当地农民收入,提升区域旅游的整体形象。
In view of the current situation of ancient village tourism service,explore the deep cultural experience and study the design of tourism service system based on user experience.In Laiwu line five village as an example of ancient village tourism service on-the-spot investigation,visit local residents,tourists and other users,understand its position in tourism services,dig each contact point,the formation of organic closed-loop,design targeted to different tourist service experience and is suitable for most users.Service system design to be able to contact in the process of ancient village tourism service experience,systematically,deeply mining and optimization,to innovate the contact point of the design,make the whole experience process more smoothly,let the villagers and each stakeholder participation and effective collaboration,vitality continuation of village culture,the ancient village back to life,improving the user experience of the tourism consumers,and promote the development of local tourism industry,increase the local farmers’income,enhance the overall image of regional tourism.
作者
宋瑞波
孙晓彤
Song Ruibo;Sun Xiaotong(School of Design Art,Shandong Youth University of Political Science,Jinan 250103,China)
关键词
服务设计
体验
古村落
service design
tourism experience
ancient villages
