摘要
目的在体验式旅游背景下探索五感设计在旅游产品和服务创新中的运用。方法介绍体验式旅游及五感体验、五感设计等概念,分析相关设计原则。以"南海旅游专列"为例,具体陈述五感设计的思路和方法,包括视觉识别系统及APP设计、粤语语音服务系统设计、南海特色美食服务设计、南海非遗互动体验设计等。结论基于五感的沉浸式旅游体验设计就是要结合浓厚的地域文化和娱乐氛围,通过各类有形或无形、线上或线下的产品和服务,为游客提供多样化的、深层次的五感体验,并且尽量打通这五感,让其在整个服务流程过程中做到相互支撑和反复刺激。
It aims to explore the application of the five senses design in tourism product and service innovation under the background of experience tourism. This paper introduces the concept of experiential tourism, five senses and the of five senses design. As ＂Nanhai Tourist Special Train（NTST）＂ as an example, it elaborates the ideas and methods of five senses design, including VIS and APP design, Cantonese voice service system design, Nanhai special food service design, interactive experience design of Nanhai intangible cultural heritage, and so on. The design of immersive experience tour- ism based on five sense, is to combine the strong regional culture and entertainment atmosphere, through all kinds of tangible or intangible, online or offline products and services, provide divers and deep experience of five sense for tourists, and try to get through the five sense, let it be done to support each other and repeated stimulation in the whole service process.
出处
《包装工程》
CAS
北大核心
2017年第10期24-30,共7页
Packaging Engineering
基金
广东省普通高校特色创新类项目(人文社科类)(2015WTSCX052)
2016年广东省本科高校高等教育教学改革项目
广州美术学院本科质量工程教学改革重点项目(JXGG201603)
关键词
体验
五感
旅游专列
服务系统设计
experience
five senses
tourism special train
service system design
