摘要
本文简单回顾了Grice的“会话含意”学说,从他提出的关于违反合作原则的四种情况并结合广告语篇的特点,概括出两种违反合作原则的情况并加以例子进行了分析。
This paper briefly reviews Grice's 'Conversational Implicature', focusing on four situations that violate Cooperative Principle (CP).Considering of the features of advertisements; it goes further to generalize and analyze two different situations violating CP with examples in advertisement discourse.
关键词
会话含意
合作原则
广告语篇
Conversational Implicature, violation of Cooperative Principle, advertisement discourse
