摘要
媒体发展思维是人们用来分析解决媒体发展问题的思维方式,具有方法论意义。媒体发展思维既是媒体发展实践的现实反映,更对媒体发展实践起着指导作用。在不同的历史阶段,媒体发展思维呈现出不同的历史特征。本文对我国改革开放以来的媒体发展实践进行梳理,认为新时期以来我国媒体发展思维逐次表现出三种面向:单向、单一的线性思维对我国媒体发展实践影响深远,持续时间长;互联、互通、互动的互联网思维正如火如荼地指导着媒体发展实践;开放、动态、前瞻的生态思维也逐渐开始萌芽。本文认为我国未来媒体发展要科学利用线性思维的便捷优势,坚持运用互联网思维的创新优势,热情拥抱生态思维的协同进化,以应对未来媒体发展中日益激烈的生态竞争。
Media development thinking is defined as a way of thinking that people use to analyze and solve media development problems, which has methodological significance. Media development thinking not only realistically reflects media development practice, but also plays a guiding role in the media development practice. In different historical stages, media development thinking presents different historical characteristics. This paper sorts out the media development practice since China’s reform and opening-up, and believes that China’s media development thinking has shown three aspects since the new period: the one-way, single linear thinking has had a long-term impact on China’s media development practice;the interconnected, interoperated, interactive Internet thinking is increasingly guiding media development practice;the open, dynamic, and forward-looking ecological thinking is beginning to sprout. This paper thinks that China’s future media development should make scientific use of the convenient advantages of linear thinking, adhere to the innovative advantages of Internet thinking, and embrace the co-evolution of ecological thinking to cope with the increasingly fierce ecological competition in the future media development.
作者
强月新
陈星
QIANG Yue-xin;CHEN Xing
出处
《新闻大学》
CSSCI
北大核心
2019年第2期1-11,117,共12页
Journalism Research
基金
教育部基地重大课题(17JJD860003)
关键词
线性思维
互联网思维
生态思维
媒体发展
linear thinking
Internet thinking
ecological thinking
media development
