摘要
本文使用演化经济学的理论工具与共同演化的分析框架对中国媒体融合的演进路径分析发现,从早期传统媒体与互联网之间的"内容+渠道"叠加式结合到当前制度支持下的传统媒体与新兴媒体的机制式融合,中国媒体融合清晰地呈现出由主张技术创新到强调制度创新的转向。在这一过程中,技术创新既是制度创新的重要动力,又内嵌于各种制度结构之中并受其影响,而政府、传统媒体、新兴媒体等行动主体的认知也与技术和制度相互交织、共同推动了媒体融合的深入。对于媒体融合的未来而言,面对日益复杂与充满不确定性的环境,建立起能涵盖更多创新主体、吸纳更多资源的开放创新体系将成为其发展的重要取向。
From the perspective of evolution economics and based on co-evolution analysis framework,this study analyzes the evolutionary path of media convergence in China and finds that,the focus of media convergence in China has undergone a shift from technological innovation to institutional innovation.In the process of the shift,technological innovation is not only an important motive force for institutional innovation,but also have been embedded in various institutional structures and affected by them.Meanwhile,the cognitions of innovation subjects such as government and media also have evolved together with technology and institutions.In the future of media convergence,the establishment of an open innovation system that can include more innovative subjects and absorb more innovative resources will become an important development orientation.
出处
《新闻大学》
CSSCI
北大核心
2021年第1期103-116,121,共15页
Journalism Research
基金
福建省软科学项目“面向融合的信息传媒产业平台化发展战略研究:基于福建的实践”(2019R0009)
厦门大学校长基金项目“基于融合的新型媒体集团平台化发展战略研究”(20720191020)
关键词
媒体融合
技术创新
制度创新
认知
演化
media convergence
technological innovation
institutional innovation
cognition
evolution
