摘要
时尚传播学是传播学的新兴分支。它既包括风尚、方式、观念和态度等无形传播,又包括时尚产品等的商业性传播。它融合了设计学、艺术学、社会学、管理学、哲学等诸多学科要素,与各学科交叉且互相借鉴。这既赋予了时尚传播学以特色,又给学科基础研究带来了挑战。其基本构成要素、运行机制和深层逻辑,以及所产生的文化与商业影响等,都亟待深入研究。在文化、商业、艺术等多个领域,符号化传播都是贯穿时尚传播的重要轴线。本文试图从时尚传播学的运行机制入手,以符号学为研究视角,解析时尚传播的社会化与商业化影响,以期对该学科的基础理论做一些初始性探讨。
Fashion communication is a new branch of communication.It not only involves invisible communication such as trends,style,ideas and attitudes,but also includes commercial communication such as fashion commodities.It absorbs the elements of design,art,sociology,management,philosoply and so on,which not only contributes its specificity,but also brings challenges to fundamental studies of the subject.Its study on fundamental constituent elements,operating mechanisms and underlying logics,together with cultural and commercial influence,is crucial to the development of the subject,which urgently requires methodization and in-depth study.This study starts from operating mechanisms,with the perspective of semeiology,to analyze the social and commercial influence of fashion communication as well as explore of basic theories of the subject.
出处
《中国新闻传播研究》
CSSCI
2018年第2期194-203,共10页
China Journalism and Communication Journal
基金
北京服装学院时尚传播研究中心
北京市教育委员会社科计划项目“新媒体环境下的中国服饰文化国际传播研究”(编号:SM201810012003)
北京服装学院高水平教师队伍建设专项资金项目“国际时尚传播研究与实践”(编号:BIFTTD201803)的阶段性研究成果
关键词
时尚传播
传播学
符号学
理论
Fashion communication
communication
semeiology
theory
