摘要
当代文化正在逐渐成为视觉文化。视觉符号构成了人们的生活空间,成为人们生活中不可或缺的重要部分,并深刻影响和改变着我们的生活方式和思维方式。视觉文化通过意象与幻觉制造,引导人的欲望,诱导人们认同其传达的意识形态理念,实现了对人无意识层面的直接控制,成为意识形态日常生活化新的控制形式。当代中国要实现意识形态日常生活化传播,需充分发挥视觉文化传播马克思主义意识形态的作用,积极推动马克思主义意识形态在"视觉消费文化"中的转化及实践,提升视觉文化传播主体的素养和审美能力,规范视觉文化传播的法律和伦理道德。
Contemporary culture is gradually becoming visual culture. Visual symbols has constituted people＇s living space and become an indispensable part of people＇s lives, which has had a profound impact on our daily life and changed our lifestyle and thinking mode. Through image and illusion manufacturing, guiding people＇s desire to induce people to agree with its ideology, visual culture directly controled the person＇s unconscious level and became a new control way of routinization of ideology. In order to realize the propagation of the routinization of ideology in contemporary China, it should play the role of visual culture in the propagation of Marxism ideology, promote the transformation and practice of Marxism ideology in the ＂visual culture dissemination＂, enhance the quality and aesthetic ability of the subject of visual culture, and standardize the law and ethics of the propagation of visual culture.
出处
《社会主义研究》
CSSCI
北大核心
2016年第1期68-74,共7页
Socialism Studies
基金
2015年度教育部人文社会科学研究一般项目"精神生产理论视域下我国主流意识形态传播研究"(15YJC710021)
广东省2015年度省级德育创新项目"高校思想政治理论课教学系统化改革与实践"(2015DYYB016)
