期刊文献+

我国农产品贸易的SWOT分析与营销战略选择 被引量:3

SWOT ANALYSES OF FARM PRODUCE TRADE AND ITS MARKETING STRATEGY FOR CHINA
下载PDF
导出
摘要 目前,我国农业生产的弱质性、农业生产的市场风险和农产品市场调节滞后等的存在,决定了我国农产品贸易在WTO框架下的运行形势非常严峻。本文利用SWOT分析这一识别营销战略的基本方法,分析了在加入WTO后我国农产品贸易的机会、威胁、优势、劣势,并提出提高农产品贸易国际竞争力的战略选择。 Owing to the fact that Chinese agricultural production is relatively weak in nature, its market risks are high and the market regulation of farm produce is sluggish, China' s farm products will meet with many severe challenges in trades under the WTO competitive circumstances. In this paper, SWOT (strengths, weaknesses, opportunities and threats) analysis is made of farm produce trade of China after her entry into WTO, and strategies for improving the competitiveness of her farm products are proposed.
作者 邓莉
出处 《西南农业大学学报(社会科学版)》 2003年第1期48-53,共6页 Journal of Southwest Agricultural University:Social Science Edition
关键词 农产品贸易 SWOT分析 市场营销战略 agricultural produce trade SWOT analysis marketing strategy
  • 相关文献

参考文献7

二级参考文献11

共引文献52

同被引文献8

二级引证文献13

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部