摘要
中国在提升国际文化话语权的过程中,国际议程设置具有不可忽视的作用。本文在分析文化对外传播国际议程设置的理论逻辑基础上,从实力基础、价值支撑、内在意愿、国际环境四个方面论证了中国设置国际文化议程的多重机遇,从议题的选择与设计、议程切入过程以及外部环境分析了当前中国文化对外传播国际议程设置面临的现实阻力。新时代,中国文化对外传播应目标明确,通过设计敏感性、显著性及针对性强的文化议题、扩展议程切入的渠道、在文化议题上进行广泛的利益动员等路径提高中国文化对外传播的国际议程设置能力。
In the process of enhancing international cultural discourse,China’s international agenda setting plays an important role.This paper puts forward the theoretical logic of setting the international agenda for cultural outreach.It demonstrates the multiple opportunities for China to set the international cultural agenda from four aspects:strength basis,value support,internal will and international environment.It also analyzes the current Chinese cultural outreach from the choice and design of topics,the process of agenda entry and external environment.There is a realistic resistance to the dissemination of international agenda.In the new era,China’s cultural outreach should have a clear goal.It should improve the international agenda setting ability of Chinese cultural outreach by designing sensitive,significant and targeted cultural issues,expanding the carrier platform of cultural dissemination,carrying out extensive conflicts and interests mobilization on cultural issues.
出处
《理论界》
2019年第1期57-65,共9页
Theory Horizon
关键词
新时代
中华文化对外传播
国际议程设置
路径建构
new era
Chinese culture’s external communication
international agenda setting
realistic path
