摘要
广告语言,作为广告的表现形式之一,具有其独特的魅力。为了使语言标新立异,广告创意人采用偏离手段,违背常规的语言模式,来吸引公众。
With the economic development,advertising has become an essential part of our life and its colorful language bears great charm. To make the language new and unconventional, advertisement designers try boldly the device of language deviation to violate linguistic norms. The paper deals with this device in three aspects: vocabulary, syntax and varieties.
出处
《五邑大学学报（社会科学版）》
2002年第4期46-49,共4页
Journal of Wuyi University(Social Sciences Edition)
基金
安徽省人文社科基金项目 (批准号 :2 0 0 0JW0 50 )部分研究成果。
