摘要
随着多媒体时代的到来和多媒体新技术的应用,表达模式和交流方式逐渐地多模态化,话语分析也由单模态的文字研究扩展到文字结合图片、颜色、版面布局等在内的多模态语言。该文以韩礼德系统功能语言学的概念功能、人际功能和语篇功能为理论基础,以Kress和Van Leeuwen搭建的视觉语法为理论框架,分析中美十大名校校徽在再现意义的异同,互动意义的异同和构成意义的异同,探讨中美名校的校徽的异同以及验证视觉语法在分析中外校徽的可行性和操作性。
With the advent and widespread using of new multimedia technologies in this digital age, the expression patterns andmodes of communication are gradually Multi-modal. The study scope of discourse analysis also has been expanded from the sin-gle-mode text to a multi-modal language, including pictures, sound, colors, layout. This paper, using the three functions of Halli-day's Systemic Functional Linguistics as theoretical foundation, regards the visual grammar of Kress and Van Leeuwen as the theo-retical framework. from the ideational meaning, significance and constitute significance interactive three aspects of Sino-US Tenprestigious badge discuss Sino-US similarities and differences between elite badge visual syntax analysis and validation of the fea-sibility and operability foreign badge.
出处
《海外英语》
2015年第20期176-178,共3页
Overseas English
基金
湖南科技大学研究生创新基金资助项目"中美名校校徽的多模态对比分析"(S140046)
关键词
视觉语法
多模态话语
中美名校校徽
对比
the grammar of visual design
multi-modal discourse
Sino-US elite badge
contrast
