摘要
对要素供应商而言,采购商对其关系治理方式起到决定性作用,要素品牌化已成为提高竞争力的有效途径。基于采购商关系治理视角和资源依赖理论,将供应商要素品牌价值分为功能价值、体验价值和符号价值,将采购商依赖分为基于声望的依赖和基于利益的依赖,构建供应商要素品牌价值对采购商依赖和关系治理行为影响的假设模型,并通过207家采购商问卷数据进行实证检验。研究显示,三类要素品牌价值均正向影响采购商合作行为,利益依赖发挥中介作用;体验价值和符号价值正向影响采购商竞争行为。
To ingredient supplier,manufacturer’s relationship governance has a decisive role and branding has become an effective way to improve competitiveness.Based on the perspective of purchaser relationship governance and resource dependence theory,ingredient brand value could be divided into function value,experimental value and symbol value;buyer dependence could be divided into reputation dependence and profit dependence,and the theoretical model empirically through 207 buyers sample data were built.The result shows that three types of ingredient brand value are positively affecting cooperation,and that profit dependence plays a mediating role.Experimental value and symbol value are positively influencing the competition.
作者
董言
李桂华
DONG Yan;LI Gui-hua(Business School,Nankai University,Tianjin 300071,China)
出处
《工业工程与管理》
CSSCI
北大核心
2018年第6期80-86,共7页
Industrial Engineering and Management
基金
国家自然科学基金资助项目(71572083,71702017)
关键词
要素品牌价值
采购商依赖
关系治理
合作与竞争
ingredient brand value
buyer dependence
relationship governance
cooperation and competition
