摘要
在“互联网+”背景下,山东博兴草柳编产业面临转型升级关键时期,研究旨在探索如何结合现代科技,促进这一传统手工艺创新发展。通过分析产业现状,识别出产品同质化、技术滞后、物流成本高等挑战,提出综合创新策略。产品层面,倡导融合现代美学与实用功能,开发绿色环保产品;技术层面,建议引入新材料、自动化技术及数字化管理,提升生产效率;市场角度,利用数字化营销与定制服务增强品牌影响力;模式创新,构建产业联盟与优化供应链,提高整体竞争力。研究表明:博兴草柳编产业需坚守传统工艺,同时拥抱科技创新,实现可持续发展,为地方经济与文化传承做出贡献。
Under the background of"Internet+",the grass willow weaving industry in Boxing,Shandong is facing a critical period of transformation and upgrading.The research aims to explore how to combine modern technology to promote the innovative development of this traditional handicraft.By analyzing the current situation of the industry,identifying challenges such as product homogenization,technological lag,and high logistics costs,and proposing comprehensive innovation strategies.At the product level,advocating the integration of modern aesthetics and practical functions,and developing green and environmentally friendly products;Technically,it is recommended to introduce new materials,automation technology,and digital management to improve production efficiency;From a market perspective,utilizing digital marketing and customized services to enhance brand influence;innovative models,building industry alliances and optimizing supply chains to enhance overall competitiveness.Research has revealed that the Boxing grass and willow weaving industry needs to adhere to traditional craftsmanship while embracing technological innovation to achieve sustainable development and contribute to local economic and cultural heritage.
作者
谢穗坚
王所玲
XIE Sui-jian;WANG Suo-ling(Shunde Polytechnic,Shunde 528300,Guangdong,P.R.China;Shandong University of Art&Design,Jinan 250014,Shandong,P.R.China)
出处
《森林防火》
2024年第4期131-136,共6页
JOURNAL OF WILDLAND FIRE SCIENCE
基金
2022年山东省本科教学改革研究重点项目:双融共育,立体多元:大思政格局下的产品设计专业课堂教学改革与实践(Z2022228)。
关键词
博兴草柳编产业
创新转型
“互联网+”
产品创新
技术创新
市场创新
模式创新
可持续发展
Boxing grass and willow industry
Innovative transformation
"Internet+"
Product innovation,Technological innovation,Market innovation
Model innovation
Sustainable development
