摘要
为探索非物质文化遗产在当代社会背景下的文化价值转换方式,及其与文化创意设计的融合创新路径,文章对非遗文化创意设计的现状和面临的挑战进行了分析,提出了基于情感三层次理论的非遗文化创意设计策略。该策略在本能层侧重于本能感官的可视化物质设计;行为层聚焦于认知行为下的交互体验设计;情感层强调文化反思下的情感设计。在此基础上,文章阐述了非遗文化与文化创意载体高质量融合的必要性,并提出了“非遗文化品牌化”“制造产业文化化”等策略,以增强非遗文化的传承力与情感价值。以浙江非遗“香火草龙”为例,验证了该策略的有效性,以期为非遗文化的现代化转型提供有益的参考与借鉴。
To explore the cultural value transformation of intangible cultural heritage in the contemporary social context and its innovative path of integration with cultural creative design,this article analyzes the current situation and challenges faced by intangible cultural heritage cultural creative design,and proposes an intangible cultural heritage creative design strategy based on the three-level theory of emotions.This strategy focuses on the visual material design of instinctual senses at the instinctive level;The behavioral layer focuses on interactive experience design under cognitive behavior;The emotional layer emphasizes emotional design under cultural reflection.On this basis,the article elaborates on the necessity of high-quality integration of intangible cultural heritage and cultural creative carriers,and proposes strategies such as"branding intangible cultural heritage"and"culturalization of manufacturing industry"to enhance the inheritance and emotional value of intangible cultural heritage.Taking the example of the intangible cultural heritage"Incense Grass Dragon"in Zhejiang,the effectiveness of this strategy was verified,in order to provide useful reference and inspiration for the modernization transformation of intangible cultural heritage.
作者
赵玉华
王玥玥
王丽
ZHAO Yuhua;WANG Yueyue;WANG Li(College of Art and Design,Zhejiang Agricultural and Forestry University,Hangzhou 310000,China)
出处
《工业设计》
2024年第11期134-138,共5页
Industrial Design
关键词
工业设计
情感三层次
浙江非遗
文化创意产品
情感化设计
Industrial Design
Three Levels of Emotion
Zhejiang Intangible Cultural Heritage
Cultural and Creative Products
Emotional Design
