摘要
飞天是敦煌壁画艺术中最具代表性的天神形象,为拉进其与消费者的距离,促使消费者想把敦煌飞天带回家的需求,文章从情感化设计理论出发,探索其设计新思路。在分析各时期飞天形象演变的基础上,结合当下敦煌飞天文创设计的形式,以及市场发展、用户多样化消费需求,解析情感融入当下文创设计的重要意义,探讨情感化设计对敦煌飞天文创设计的助推,阐述情感化设计与敦煌飞天文创设计结合的策略。利用好情感来影响和引导用户,达到产品设计者和使用者情感的共振。从视觉维度、体验维度、精神维度上衍生研发新时代新内涵的文创设计,使敦煌飞天“活”起来,让敦煌飞天文化进入大众视野,契合消费者情感上的需求,内外兼顾,最终实现文化传承与文创产品创新的双赢。
Flying Apsaras is the most representative image of god in Dunhuang fresco art. In order to draw the distance between flying apsaras and consumers and to promote the demand of consumers to take them home,this paper explores a new way of design based on the theory of emotional design. Based on the analysis of flying image developed on the basis of different periods,and combined with the present,in the form of Dunhuang Feitian cultural and creative design,user,diversified consumer demand and market development,analytical feelings when below and the significance of design,explore the emotional design,booster,the design of Dunhuang Feitian cultural and emotional design combined with Dunhuang Feitian cultural and design strategy. Using the emotion to influence and guide the users,to achieve the resonance of product designer and user. From the visual dimension,experience dimension,spiritual dimension derivative research and development of new era and new connotation of cultural design,make Dunhuang Apsaras "alive",make Dunhuang Apsaras culture into the public vision,meet the emotional needs of consumers,both inside and outside,and finally achieve a win-win situation of cultural heritage and cultural product innovation.
出处
《设计》
2022年第11期58-61,共4页
Design
基金
山西省高等学校教学改革创新项目(J2020460):信息技术背景下《计算机平面设计基础》混合式教学模式研究
山西省高等学校教学改革创新项目(J2021932):以“文旅融合实践项目”为导向的艺术类专业毕业设计改革研究
山西省教育科学“十三五”规划课题(GH-19202):基于产教融合下的艺术设计专业实践教学与毕业设计创新研究
山西省教育科学“十四五”规划课题(GH-21551):基于OBE教学理念在应用型高校设计专业课程中的构建与应用。
关键词
情感化设计
敦煌飞天
情感表达
三层次理论
文创设计
Emotional design
Flying in Dunhuang
Emotional expression
Three-level theory
Cultural and creative design
