摘要
针对当前长沙文旅文化创意产品出现的同质化严重、文化挖掘程度不够、内在情感缺失的问题,本文基于情感化设计理论,以长沙开福寺文创产品设计为例,深入挖掘、提取开福寺符号元素(本能层),并阐释其中所蕴含的文化内涵(行为层),进而讨论开福寺情感化文创产品的开发路径(反思层),试图为长沙文旅文创设计的情感化表达发展提供参考和借鉴。
In view of the problems of serious homogeneity,insufficient cultural mining and lack of emotivism in Changsha cultural tourism cultural creative products,this paper,based on the theory of emotivism design,takes Changsha Kaifu Temple as an example,deeply excavate and extract the symbolic elements(instinctive layer)of Kaifu Temple.It also explains the cultural connotation(behavior level),and then discusses the development path of Kaifu Temple's emotional cultural and creative products(reflection level),trying to provide reference and reference for the development of Changsha cultural and creative design's emotional expression.
出处
《网印工业》
2024年第2期32-35,共4页
Screen Printing Industry
关键词
文旅文化
情感化设计
文创产品设计
Cultural travel culture
Emotional design
Cultural and creative product design
