摘要
博物馆对塑造地方非遗文化形象和发展文化旅游产业具有重要作用。借助SOR理论模型,从理论推演、实证方法、路径分析等不同进路对游客参与行为的影响因素进行考察。结果表明:非遗专题展游客参与行为是一种以感知和体验为导向的主观建构,同时受到行为心理、文化场景和社会交换等客观因素影响,其作用机制有赖于游客对非遗专题展的交互叙事情境认知。游客参与行为是内部驱动和外部作用共同作用的结果,是以感知和体验为导向的主观选择,以及环境、情境和语境等客观影响过程,文化环境在此过程中起调节作用,共同作用于游客参与行为。通过深化对非遗专题展的游客参与行为的理论构建,以期进一步丰富非遗传播相关研究。
Museums play an important role in shaping the cultural image of local intangible cultural heritage and developing the cultural tourism industry.Using the SOR theoretical model,this study examines the influencing factors of tourist participation behaviour through different approaches such as theoretical deduction,empirical methods,and path analysis.The results indicate that the participation behaviour of visitors in the special exhibition of intangible cultural heritage is a subjective construction guided by perception and experience,and is influenced by objective factors such as behavioral psychology,cultural scenes,and social exchange.Its mechanism of action depends on visitors interactive narrative situational cognition of the special exhibition of intangible cultural heritage.Tourist participation behaviouris the result of the combined action of internal driving and external factors,which is a subjective choice guided by perception and experience,as well as objective influencing processes such as environment,situation,and context.The cultural environment plays a regulatory role in this process,jointly influencing tourist participation behaviour.By deepening the theoretical construction of tourist participation behaviour in special exhibitions of intangible cultural heritage,we aim to further enrich research on the dissemination of intangible cultural heritage.
作者
姚江
贺晨欢
YAO Jiang;HE Chenhuan(Institute of Art and Design,Nanjing Institute of Technology,Nanjing 211167,Jiangsu,China)
出处
《旅游研究》
2024年第6期55-67,共13页
Tourism Research
基金
2024年教育部人文社会科学规划基金“融合设计赋能大运河江南段民俗文化活态传承研究”(24YJA760122)
南京工程学院科研基金项目“交互式叙事理论下民俗文化形态传承与转化的策略研究”(YKJ202233)
江苏省社会科学基金项目“互联网+促进江苏民俗文化活态化的交互式叙事设计研究”(20YSB010)。
关键词
非遗专题展
参与行为
交互叙事情境
SOR模型
intangible cultural heritage exhibition
participatory behaviour
interactive narrative context
SOR model
