摘要
农村电商在助力乡村振兴、巩固脱贫成果、促进共同富裕中发挥着重要的作用。但是,我国农村电商面临专业人才匮乏、品牌建设滞后、物流配送体系不健全、产品同质化严重、融资渠道有限等问题。基于此,从加强人才培养、扩大品牌效应、完善物流体系、推动产品差异化发展、拓宽融资渠道等方面,探讨了推动农村电商高质量发展的对策建议。
Rural E-commerce plays an important role in helping rural revitalization,consolidating poverty alleviation achievements,and promoting common prosperity.However,China's rural E-commerce faces problems such as lack of professional talents,lagging brand construction,imperfect logistics and distribution system,serious product homogenization,and limited financing channels.Based on this,from the aspects of strengthening talent training,expanding brand effect,improving logistics system,promoting product differentiation and broadening financing channels,this paper discussed the countermeasures and suggestions to promote the highquality development of rural e-commerce.
作者
刘振超
Liu Zhenchao(Taiyuan University,Taiyuan 030032,Shanxi,China)
出处
《农业技术与装备》
2024年第9期58-61,共4页
Agricultural Technology & Equipment
基金
2023年度太原学院院级科研项目(23TYYB10)。
关键词
乡村振兴
农村电商
返乡创业
农村经济
rural revitalization
rural E-commerce
return home to start a business
rural economy
