摘要
乡村振兴战略背景下,农村电商赋能产业发展具有重要意义,实施有效的赋能模式和路径策略,不仅能够推动农村产业的转型升级,还能促进农民收入增加和农村社会的和谐稳定。本文在分析农村电商发展现状与挑战的基础上,探讨了农村电商赋能产业发展的三种模式,即电商平台赋能模式、供应链整合下的产业发展模式、“农村电商+乡村文旅”融合发展模式,并从加强基础设施建设、打造特色品牌、支持电商创新与人才培育及加大政府政策支持与激励机制等方面提出农村电商赋能产业发展的路径策略,以期为乡村振兴助力。
In the context of the rural revitalization strategy,rural e-commerce plays a crucial role in driving industrial development.Effective empowerment models and strategic pathways can facilitate the transformation and upgrading of rural industries,boost farmers'incomes,and enhance the harmony and stability of rural communities.Based on analyzing the current situation and challenges of rural e-commerce development,this paper discusses three modes of rural e-commerce empowering industrial development,namely,e-commerce platform empowerment mode,industrial development mode under supply chain integration,and integrated development mode of"rural e-commerce+rural cultural tourism".This paper also proposes path strategies for rural e-commerce empowering industrial development from strengthening infrastructure construction,creating characteristic brands,supporting e-commerce innovation and talent cultivation,and increasing government policy support and incentive mechanisms to facilitate rural revitalization.
作者
孔德营
Kong Deying(China Jiliang University,Hangzhou 310018,Zhejiang)
出处
《中国商论》
2024年第15期49-52,共4页
China Journal of Commerce
关键词
乡村振兴
农村电商
农民收入
农村社会
乡村经济
rural revitalization
rural e-commerce
farmers'income
rural society
rural economy
