摘要
新消费是以传统消费提质升级、新兴消费蓬勃兴起为主要内容的消费,在构建双循环格局中的作用日益凸显,能促进双循环供求系统的深度融合,是建设现代化产业体系形成更高水平循环的重要支撑,也为外循环注入新动能。本文主要目的是研究新消费在双循环格局中的作用、问题和解决路径:首先,阐述了双循环和新消费的理论背景,对新消费助力双循环的作用机理进行了逻辑推理;接着列举了新消费中存在的制约因素,如人口方面消费群体不大、购买力方面收入还有待提升、购买欲望方面消费需求受抑制等;最后,从开拓新市场和扩大消费人群、打造新消费环境、催生新业态和新产品、推出新制度和支持政策,以及鼓励创新和发展新技术这五个方面提出了构建路径。
New consumption is a consumption characterized by the upgrading of traditional consumption and the flourishing of emerging consumption.Its role in building a dual circulation pattern is increasingly prominent:It can promote the deep integration of the dual circulation supply and demand system,and it is an important supporting force for building a modern industrial system to form a higher level of circulation.In addition,it also injects new momentum into the external circulation.This article mainly studies the role and countermeasures of new consumption in the dual circulation pattern:Firstly,a logical reasoning is conducted on the mechanism of the role of new consumption in promoting the dual circulation,and then the restrictive factors existing in new Circulation are listed,such as insufficient consumer groups in terms of population,income in terms of purchasing power still needs to be improved,and consumption demand in terms of purchasing desire is suppressed.Finally,countermeasures are proposed from five aspects:exploring new markets and expanding consumer groups,creating a new consumer environment,promoting new business models and products,introducing new systems and supporting policies,and encouraging innovation and development of new technologies.
作者
肖蓉
Xiao Rong(Huaihua University,Huaihua 418099)
出处
《北方经贸》
2024年第7期9-16,共8页
Northern Economy and Trade
关键词
新消费
内循环
内需
双循环
New Consumption
Internal Circulation
Domestic Market Demand
Dual Circulation
