摘要
山西汾酒在近年来高速发展,发展速度全国领先通过研究汾酒品牌的资产价值评估,探寻汾酒牌行业发展路径,基于企业文化探寻汾酒的资产价值,提出发展汾酒的优化建议,推动汾酒的可持续性发展,进而促进整个白酒行业的经济发展。
Shanxi Fenjiu has been developing at a high speed in recent years,and the development speed is leading in the whole country.By studying the asset value assessment of the Fenjiu brand,exploring the development path of the Fenju brand industry,exploring the asset value of Fenju from the corporate culture,and arriving at the optimisation proposal for the development of Fenju,we can push forward the sustainability of the Fenjiu,and then promote the economic development of the whole liquor industry.
作者
贾思源
Jia Siyuan(Tianjin University of Commerce,Tianjin 300134,China)
出处
《现代工业经济和信息化》
2024年第5期20-21,81,共3页
Modern Industrial Economy and Informationization
关键词
汾酒品牌
企业文化
行业发展
Fenjiu
corporate culture
industry development
