摘要
目的研究“高血压”相关微信公众号健康信息发布主体的分布,为优化新媒体下健康传播提供依据。方法以“高血压”为关键词,检索2022年1月1日-2022年5月30日期间发布的微信公众号平台文章标题,获取相应文章链接,通过网络爬虫爬取对应的健康信息发布主体信息,并采用pandas等工具进行分类、统计。结果共获得有效健康文章15063篇,对应7444个发布主体。其中公共部门(行政机构、事业单位)共3609个主体,占总数的48.48%;卫生健康类相关共有3301个主体,占总主体数的44.34%,占发布健康信息总数的44.95%;共有企业类主体1948个,其中健康相关企业主体429个,占企业类主体的22.02%。部分行业中显现过度营销等不良健康传播现象。结论与现实的行政层级(技术等级)结构相比,行政部门、专业技术部门(疾病预防控制机构、医院)等健康发布主体均呈倒金字塔结构,基层动员严重不足。需要加强健康传播发布主体监测的研究,加强基层健康传播能力建设。
Objective To study the distribution of health information publishers in WeChat official accounts,and to provide basis for optimizing health communication under new media.Methods Released article titles was searched by using"hypertension"as key word in WeChat public account platform from January to May 2022.The corresponding article links were obtained,and the corresponding publisher information were crawled through web crawlers.Pandas and other tools were used for classification and statistical analysis.Results A total of 15063 health articles were available,corresponding to 7444 publishers.3609 publishers were public departments(administrative institutions and public institutions),accounting for 48.48%of the total publishers.There were 3301 health related publishers,accounting for 44.34%of the total publishers,and 44.95%of the total health information released.There were 1948 enterprises in total,including 429 health related enterprises,accounting for 22.02%of all enterprises.Conclusion Compared with actual administrative(technical)structure,the main health release publishers were administrative departments,professional technical departments(disease control,hospitals),etc.It is an inverted pyramid structure and grass-roots mobilization is seriously insufficient.Therefore,it is necessary to strengthen the construction of health communication capacity at the grass-roots level,and establish evaluation mechanism for the health information publishing subject.
作者
单家银
唐文娟
SHAN Jia-yin;TANG Wen-juan(Shanghai Municipal Center for Health Promotion,Shanghai 200040,China)
出处
《中国健康教育》
北大核心
2024年第4期372-377,共6页
Chinese Journal of Health Education
基金
上海市加强公共卫生体系建设三年行动计划(GWV-8
GWV-10.1-XK14)。
关键词
微信公众号
发布主体
健康传播
高血压
人工智能
WeChat official account
Publishers
Health transmission
Hypertension
Artificial intelligence
