摘要
在经历了"传播学者缺席"的早期阶段,"传播效果研究范式主导"的第二阶段之后,中国的健康传播研究进入了新的"跨学科合作"阶段。本文认为,此一阶段的学术任务包括由单一学科发力转向跨学科合作,从聚焦传播效果转向媒介的社会意义研究、健康叙事研究、以及社交网络研究共生的多元学术生态。在理论层面,公共关系对话理论(the dialogic theory of public relations)能否成为健康传播研究于主导范式之外提供新的解释路径,成为一个值得探索的话题。通过梳理媒介与社会的双重变革情境下,健康传播研究在中国大陆已经发生和正在发生的变化,本文尝试探索适用于社交媒体情境的健康传播研究框架。
This study approaches the history of China’s health communication research from the perspective of dialogic public relations(Kent & Taylor, 1998,2002). Three developmental stages are identified: Education-Oriented(1987-2000), Persuasion-Oriented(2001-2010), and DialogueOriented(2011-present). This article emphasizes that the latest stage of academic tasks includes the transition from a single discipline to interdisciplinary cooperation, from focusing on communication effects to the media’s social meaning research, health narrative research, and social network research on the symbiosis of a diverse academic ecosystem. This essay offers a thirty-year reflective survey on past, current, and future directions of China’s health communication research, as they relate to the dialogic theory of public relations.
作者
宫贺
GONG He(Xiamen University of China)
出处
《国际新闻界》
CSSCI
北大核心
2019年第6期6-25,共20页
Chinese Journal of Journalism & Communication
基金
中国国家社会科学基金青年项目“社交媒体平台的数据挖掘与健康话语网络研究”项目编号:17CXW011阶段性成果~~
关键词
健康传播
公关对话理论
社交媒体
话语网络
叙事传播
Health communication
Dialogic theory of public relations
Social media
Discursive social network
Narrative communication
