摘要
中国近代美学史上引人注目的美学家之一的梁启超先生认为,“美”和“趣味”都是人类社会中不可或缺的重要因素。他认为,“美”有能力赋予人们审美趣味,而“趣味”则是生活的原动力。梁启超所论述的“美”“趣味”与艺术在现代设计中应用的探究可影响到多个设计领域,更为凸显的是注重趣味性对于设计的影响。虽然在视觉传达设计中也有其他领域的探究,但对于现代商业海报设计中的趣味性并无具体的研究。本文基于梁启超趣味美学思想对商业海报设计进行探究。
Mr.Liang Qichao,one of the most prominent aestheticians in the history of modern Chinese aesthetics,believes that both“beauty”and“interest”are the indispensable and important factors in human society.In his opinion,“beauty”has the ability to give people aesthetic taste,and“taste”is the driving force of life.The exploration of“beauty”and“interest”discussed by Liang Qichao and art in modern design can affect many design fields,and more highlights the emphasis on the influence of interest on design.Although there are other areas of exploration in visual communication design,there is no specific research on the interest of modern commercial poster design.This paper explores the design of commercial poster based on Liang Qichao's interesting aesthetic thought.
作者
吴晨玮
苏琳玉
WU Chenwei;SU Linyu(Anyang University,Anyang 455000,China)
出处
《鞋类工艺与设计》
2024年第6期182-184,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
趣味美学
视觉设计
商业海报
fun aesthetics
visual design
commercial poster
