摘要
本研究依据语言传播理论,构建语言国际传播力评价指标体系。包含语言相似度、语言互通度、语言选择度和语言使用度4个一级指标,8个二级指标和11个三级指标。经德尔菲法和熵权法检验显示,指标体系信效度较高,赋权合理。依据该指标体系对中文在“一带一路”沿线56国的国际传播力指数评级显示,中文在“一带一路”沿线不同国家间的传播力差异较大,在部分国家的传播力仍需加强。基于此,本研究提出加强“一带一路”中文国际传播力的三点建议。
Based on language communication theories,this study develops an international communicability evaluation index system of language,which includes four first-level indices of language similarity,language interoperability,language popularization and language usage,eight second-level indices and eleven third-level indices.Delphi and entropy verification show high reliability and validity and reasonable weights of the indices.The ranking of Chinese communicability in the 56 B&R countries through this index system has found that Chinese communicability varies greatly among countries and still calls for improvement.The study raises three suggestions to strengthen the Chinese international communicability in the B&R countries.
作者
崔璨
王立非
CUI Can;WANG Lifei
出处
《语言文字应用》
北大核心
2023年第4期50-60,共11页
Applied Linguistics
基金
2020年北京市社会科学基金重点项目“‘一带一路’语言服务便利度测量模型构建与应用”(20YYA002)
中国高等教育学会2023年度高等教育科学研究规划课题“‘一带一路’语言服务便利度对贸易便利化水平影响研究”(23BR0206)阶段性成果。
关键词
语言传播
传播力
指标体系
中文传播
评价
language communication
communicability
index system
Chinese language communication
evaluation
