摘要
中国是世界上最早种植和饮用茶的国度,茶文化和茶产业历史悠久。在长期种茶、制茶过程中,创制了诸多历史文化名茶。中华人民共和国成立以后,尤其新时代以来,各地在茶产业发展过程中培育了系列茶叶区域公用品牌,茶叶区域公用品牌的价值和影响力持续攀升,成为推动茶产业发展的引擎。我国茶叶区域公用品牌建设虽然取得了不少成绩,但在顶层设计、科学研究、个性化发展、规范化管理、知识产权维护、传播推广等方面依然面临诸多问题,需要在实践中进一步改进和完善。特别是乡村振兴背景下,要充分发挥茶叶区域公用品牌优势,推动茶产业提质增效、丰富茶品牌文化内涵、促进茶资源集聚整合、提升茶品牌溢价、增强中国茶业国际竞争力,助力乡村全面振兴。
China is the earliest country planting and drinking tea in the world,tea culture and tea industry have a long history.In the process of long-term tea planting and tea making,many historical and cultural famous teas have been created.After the founding of the People’s Republic of China,especially since the new era,a series of tea regional public brands have been cultivated in the development process of the tea industry,and the value and influence of tea regional public brands have continued to rise,becoming the engine to promote the development of the tea industry.Although Chinese tea regional public brand construction has made a lot of achievements,it still faces many problems in top-level design,scientific research,personalized development,standardized management,intellectual property rights maintenance,communication and promotion,and needs to be further improved in practice.Especially in the context of rural revitalization,it is necessary to give full play to the advantages of tea regional public brands,promote the quality and efficiency of the tea industry,enrich the cultural connotation of tea brands,promote the agglomeration and integration of tea resources,increase the premium of tea brands,enhance the international competitiveness of Chinese tea industry,and help the comprehensive revitalization of rural areas.
作者
黄柏权
孙玉琳
Huang Baiquan;Sun Yulin(School of History and Culture,Hubei University)
出处
《宏观质量研究》
2023年第6期1-13,共13页
Journal of Macro-quality Research
基金
国家社会科学基金重大项目“‘万里茶道’茶业资料搜集整理与研究”(19ZDA179)的成果。
关键词
茶叶区域公用品牌
茶产业
茶文化
乡村振兴
tea regional public brand
tea industry
tea culture
rural revitalization
