摘要
国家形象是国家软实力的重要表现形式。作为全球文化传播的主要媒介之一,留学生对于国家形象的传播发挥着重要作用。文章依据国家形象四维模型和跨文化适应理论,采用问卷调查和半结构式访谈的研究方法,将中亚留学生眼中的中国形象解构为国家责任感、国家综合实力、国家吸引力、对国家的情感四个维度进行剖析。研究表明,教育经历、接触群体、大众传媒、社会支持和文化接触时间等因素影响中亚留学生对中国形象的认知。在全球传播的语境下,应着力提升中国媒体和孔子学院在中亚的影响力,通过“课程思政”促进中亚留学生的价值认同,加强他们与中国社会的良性互动,促进中国形象的国际传播。
National image is an important expression of national soft power.As the main medium of global cultural communication,international students play an important role in the dissemination of national image.Based on the four—dimensional model of national image and the theory of crosscultural adaptation,the article adopts the research method of questionnaire survey and semi-structured interviews to analyze the image of China in the eyes of Central Asian international students by deconstructing it into four dimensions,namely,sense of national responsibility,comprehensive strength of the country,attractiveness of the country,and emotion towards the country.The study shows that factors such as educational experience,exposure to groups,mass media,social support,and cultural exposure time affect Central Asian students' perception of China's image.In the context of global communication,efforts should be made to enhance the influence of Chinese media and Confucius Institutes in Central Asia,to promote the value identity of Central Asian students through "curriculum thinking",to strengthen their positive interaction with Chinese society,and to promote the international dissemination of China's image.
作者
张宏莉
刘奇
Zhang Hongli;Liu Qi
出处
《新疆社会科学》
2024年第1期136-146,166,共12页
Social Sciences in Xinjiang
基金
兰州大学中央高校基本科研业务费专项资金学科交叉创新团队建设项目“中亚国家有关‘一带一路’建设的舆情研究”(21lzujbkytd010)
兰州大学中央高校基本科研业务费专项资金定向探索项目“新冠疫情背景下哈萨克斯坦主流媒体涉华报道分析与中国形象研究”(22lzujbkyxs012)的阶段性成果。
关键词
中国形象
中亚留学生
认知
跨文化传播
China's Image
Central Asian Students
Cognition
Cross-cultural Communication
