摘要
随着信息技术的飞速发展,大数据分析技术已经成为电子商务领域的重要工具,在当今商业领域应用中不可或缺,涵盖各种不同的领域和业务模式。大数据分析技术的发展为电子商务提供了强大的支持,有助于企业更好地理解市场、优化运营、提高客户满意度以及实现竞争优势。研究大数据分析技术在电子商务中的应用,探讨其在不同方面的作用和优势,同时分析了面临的一些挑战和未来的发展趋势。
With the rapid development of information technology,big data analysis technology has become an important tool in the field of E-commerce and an indispensable part of today's business world applications,covering a variety of different fields and business models.The rise of big data analysis technology provides strong support for E-commerce,helping companies better understand the market,optimize operations,improve customer satisfaction,and achieve competitive advantage.This article aims to study the application of big data analysis technology in E-commerce,explore its role and advantages in different aspects,and also analyze some challenges and future development trends.
作者
金伟健
JIN Weijian(Yiwu Industrial&Commercial College,Yiwu Zhejiang 322000,China)
出处
《信息与电脑》
2023年第20期203-205,209,共4页
Information & Computer
关键词
电子商务
大数据分析
决策
数据
E-commerce
big data analysis
decision-making
data
