摘要
探讨在灰色关联法的基础上,定性、定量评价方法对地域文化类标志设计的作用与影响。运用语义学理论对地域文化指标从显性、隐性两个方面进行梳理,之后通过灰色关联法等得出了科学的评价指标权重,并以此为据展开评价。形成了新的地域文化类标志设计的评价模型。为地域文化标志设计评价的研究提供了新的方法和思路。
To explore the effect and influence of qualitative and quantitative evaluation methods on regional cultural logo design based on grey correlation method.The semantic theory was used to sort out the regional cultural indicators from both explicit and implicit aspects,and then the scientific evaluation index weight was obtained by grey correlation method,and then the evaluation was carried out based on it.A new evaluation model of regional cultural logo design was formed.It provides a new method and thought for the study of regional cultural logo design evaluation.
出处
《设计》
2023年第21期74-77,共4页
Design
基金
中国工程科技知识中心自建资源项目组CKEST-2021-1-25。
关键词
地域文化
文化意象
灰色关联法
设计评价
标志设计
Regional culture
Cultural image
Grey correlation method
Design evaluation
Logo design
