摘要
针对旅游地形象的相关问题,从品牌形象视觉设计的角度,结合旅游地理学等相关学科,研究和分析旅游地品牌形象差异化的核心——地域性对于旅游地品牌形象视觉设计的影响和作用,探讨以地域性特征为核心的旅游地品牌形象视觉设计的路径和方法,提出了突显地域性特征的视觉设计策略,并将其导入视觉系统进行设计分析和总结,以期能对当前旅游品牌形象的构建起到参考作用。
The influence and function of regionality, which is the core of the differentiate TDBI, exerted on visual identity design for TDBI was studied and analyzed. The approach and method of visual identity design centering on regionality of TDBI was discussed. A visual design strategy was put forward which gave prominence to the character of regionality. The strategy was than introduced into visual system for analysis and summarization to provide reference for the construction of TDBI.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第8期145-147,共3页
Packaging Engineering
关键词
旅游地品牌形象
视觉设计
地域性
tourist destination brand image
visual identity design
regionality
