摘要
参与型赛事旅游作为体旅融合的新范式,是旅游产业由单一化向多元化发展的必然趋势,也是体育产业由用品制造业向服务业转型升级的必然选择,正成为未来第三产业发展的重要增长领域。本研究立足既有的理论文献和经验事实,对参与型赛事旅游内涵、场域逻辑及其实践规律进行探讨。研究发现:参与型赛事旅游既具备一般旅游活动的体验属性、经济属性、社会属性、文化属性,又具备形塑其独特价值体系的具身属性、竞争属性、独立属性。作为一个形式与内容连贯的统一体,其场域特征表现为以关系互动网络为结构、以协同思维为惯习、以迭代价值为资本循环,并以市场规律、公共规律与建构规律为逻辑框架。实践中,应基于发展共同利益关系、倡导兼容并蓄开放态、形塑价值共创共睦态三向维度,层层递进,推动参与型赛事旅游价值提升。
As a new paradigm of the integration of sports and tourism,participatory event tourism is an inevitable trend of the tourism industry development from single form to diversified forms,and an inevitable choice for the transformation and upgrading of sports industry from supplies manufacturing industry to service industry.It is becoming an important growth field for the development of tertiary industry in the future.Based on the existing theoretical literature and empirical facts,this paper discussed the connotation,field logic and operation law of participatory event tourism.The research showed that the participatory event tourism had not only the experience attributes,economic attributes,social attributes and cultural attributes of general tourism activities,but also had the embodied attributes,competitive attributes and independent attributes that shaped its unique value system.As a coherent unity of form and content,the field of participatory event tourism was characterized by the structure of relationship interaction network,the habit of collaborative thinking,the cycle of iterative value as capital,and the logical framework of market law,public law and construction law.In practice,based on the development of common interests,governments at all levels should advocate inclusiveness and openness,shape value to create a harmonious three-dimensional state,step by step to promote the value of participatory event tourism.
作者
蒋晓薇
陈锡尧
JIANG Xiaowei;CHEN Xiyao(College of Physical Education,Chengdu University,Chengdu 610106,China;School of Jewelry,West Yunnan University of Applied Sciences,Tengchong 679100,China)
出处
《资源开发与市场》
CAS
北大核心
2023年第10期1391-1399,共9页
Resource Development & Market
基金
国家社会科学基金重大项目(编号:19ZD355)。
关键词
参与型赛事旅游
属性
场域特征
实践规律
participatory event tourism
attributes
field characteristics
operation law
