摘要
文章构建了旅游地社会责任、旅游地声誉、旅游地认同与旅游者忠诚关系的整合模型,以厦门市旅游者为研究对象,采用结构方程模型(SEM)方法,对整合模型进行实证检验,发现:(1)旅游者社会责任直接正向影响旅游地声誉和旅游地认同,并通过旅游地声誉对旅游地认同产生间接影响,通过旅游地声誉和旅游地认同对重游倾向和口碑宣传产生间接影响;(2)旅游地声誉正向影响旅游地认同、重游倾向和口碑宣传,并通过旅游地认同对口碑宣传产生间接影响;(3)旅游地认同直接影响口碑宣传;(4)重游倾向和口碑宣传之间存在递进关系。最后,文章对研究结论进行了讨论,并指出了研究局限和未来研究方向。
With the rapid development and strong impact industry, destination, as the most important medium of tourism industry, is becoming more and more important, and the significance of destination social responsibility has appealed to many tourism researchers. Destination is expected to have corresponding social responsibilities and go beyond their profit-oriented activities and boost the wellbeing of the community. However, through the review and analysis of extant literature, there is little attention from destination perspective to analyze the impact of its social responsibility on tourist＇s loyal behavior.
出处
《旅游学刊》
CSSCI
2012年第10期53-64,共12页
Tourism Tribune
基金
中南大学中央高校基本科研业务费青年教师自由探索项目(2012QNZT179)
湖南省社科基金项目(2010YBA019)共同资助~~
关键词
旅游地
旅游地社会责任
旅游地声誉
旅游地认同
旅游者忠诚
destination
destination social responsibility
destination reputation
destination identification
tourist loyalty
