摘要
数字经济通过新兴技术打破产业供需信息壁垒,使供需两端形成更高水平的动态平衡,解决体育产业供需错配问题。认为:数字经济驱动体育产业供需适配的内在机理体现为提升体育产业供给效率、推动体育消费扩容提质、实现体育产业供需精准对接。以体育健身休闲业、体育竞赛表演业、体育场馆服务业、体育用品制造业、体育培训服务业5个业态为维度,解析数字经济驱动体育产业供需适配的实践形态。提出数字经济驱动体育产业供需适配的优化路径:加强体育产业供需适配数字基础设施建设,推动体育产业供需适配数字转型,提升数据驱动体育产业供需适配能力,增强体育产业供需适配治理能力。
Digital economy can break through the information barrier of industrial supply and demand through emerging technologies,adjust the two sides to form a higher level of dynamic balance,and solve the mismatch between the two.It is believed that the internal mechanism of the digital economy driving the supply and demand adaptation of the sports industry is reflected in improving its supply efficiency,promoting the expansion and quality of sports consumption,and realizing the precise connection between supply and demand.Taken the five business forms of sports fitness and leisure industry,sports competition and performance industry,sports venue service industry,sports goods manufacturing industry and sports training service industry as dimensions,the practical reality of digital economy driving the supply and demand adaptation of sports industry is focused on.The proposals for the optimization path are suggested as follows:to strengthen the construction of digital infrastructure,promote the digital transformation,and enhance the data-driven supply and demand adaptation ability as well as the governance ability.
作者
柴王军
王文渤
师浩轩
姚浩江
程新强
巩紫豪
CHAI Wangjun;WANG Wenbo;SHI Haoxuan;YAO Haojiang;CHENG Xinqiang;GONG Zihao(School of Sports Training,Xi'an Physical Education University,Xi'an 710068,Shaanxi,China;Graduate School,Xi'an Physical Education University,Xi'an 710068,Shaanxi,China)
出处
《上海体育学院学报》
北大核心
2023年第10期88-98,共11页
Journal of Shanghai University of Sport
基金
国家社会科学基金一般项目(20BTY047)。
关键词
体育产业
数字经济
供需适配
体育消费
数字化
sports industry
digital economy
supply and demand adaptation
sports consumption
digitization
