摘要
元宇宙内部多元的智能技术为公共意见的传播提供技术支撑,技术背后的资本则在市场驱动下刺激和引导公共意见的流动,元宇宙空间的虚拟性和自由性也极大激发了个人的表达欲望。本文通过对元宇宙赋能公共意见传播的内在动力和观念构造进行辨析,明确其中的内在逻辑和运行机制,以此为基础提出思想治理的路径。本文研究发现,若要最大限度发挥元宇宙对公共意见传播的赋能,个体必须要树立具有社会义务感的社会性观念,企业必须要树立适当关切公共利益的公共性观念,国家则要树立公共意见传播规制的规范性观念。具体到思想治理层面,则必须要强化个体的道德自律,加强对企业的文化引导,完善国家针对公共意见传播的法律制度框架。
As a space that merges virtual and physical realities,the metaverse has expanded the spatial scope and enhanced the conditions for disseminating public opinion.The various intelligent technologies integrated within the metaverse off er technical assistance for the dissemination of public opinion,while the capital backing the technology stimulates and directs the market-driven flow of public opinion.Moreover,the virtual and unrestricted nature of the metaverse space signifi cantly fuels individuals’urge to express themselves.This paper outlines the internal mechanisms of the metaverse that facilitate the dissemination of public opinion,off ering novel viewpoints and valuable references for future in-depth research.By scrutinizing the internal driving force and conceptual structure of the metaverse that enable the dissemination of public opinion,this study elucidates the internal logic and operational mechanism.Furthermore,based on these fi ndings,an optimized approach for thought governance is proposed.According to the results,to fully leverage the potential of the metaverse in disseminating public opinions,individuals need to embrace a social concept that prioritizes their social responsibilities,while enterprises must adopt a public concept that takes into account the public interest.Meanwhile,the state must establish a normative framework to regulate public opinion dissemination.At the ideological level,promoting moral self-discipline among individuals,providing cultural guidance for enterprises,and enhancing the national legal system for public opinion dissemination are critical for eff ective governance.
作者
赵亚楠
ZHAO Ya-nan(School of Marxism,Beijing Jiaotong University,Beijing 100044,China)
出处
《上海对外经贸大学学报》
北大核心
2023年第4期88-100,共13页
Journal of Shanghai University of International Business and Economics
