摘要
元宇宙的发展为艺术的生产、传播和消费带来了革命性影响,呈现了新的规律。在艺术生产领域,传统的创作模式日益消解,去中心化的集体创作模式兴起,人机协同、虚实相生的创作方法成为常态;在艺术传播领域,数字躯体成为艺术传播的核心媒介,艺术传播达到去媒介化的境界,传感技术、视觉技术大大提高了艺术感知能力,生产性受众成为现实,传播的质量和效能大大增加;在艺术消费领域,数字艺术消费成为新的增长点,沉浸式、交互式、创造性消费成为元宇宙艺术消费的重要特征。艺术生产、传播和消费的这些特征对元宇宙时代的艺术管理和政策实践提出了新的要求。
The development of the metaverse has revolutionized the production,communication and consumption of art,presenting new laws.In the field of art production,the traditional creation model is increasingly dissolving,the decentralized collective creation model is emerging,and the human-computer collaboration and virtual-real creation methods have become the norm;in the field of art communication,the digital body has become the core medium of art communication,art communication has reached the realm of de-mediation,sensing technology and visual technology have greatly improved art perception,productive audiences have become a reality,and the quality and effectiveness of communication greatly increased;in the field of art consumption,digital art consumption has become a new growth point,and immersive,interactive and creative consumption has become an important feature of metaverse art consumption.These characteristics of art production,communication,and consumption have put forward new requirements for art management and policy practice in the metaverse era.
出处
《艺术管理（中英文）》
2023年第2期33-39,共7页
Journal of Arts Management
基金
2022年山东省社科规划项目“数字化转型赋能山东文化产业高质量发展研究”(项目编号:22DWYJ15)。
关键词
元宇宙
艺术生产
艺术传播
艺术消费
Metaverse
Art Production
Art Communication
Art Consumption
