摘要
自媒体的出现给信息传播方式和商业模式带来了全面革新,特别是在互联网、大数据技术、移动终端设备不断普及的当下,自媒体不仅转变了人们获取信息的方式,而且对企业经营管理活动构成了直接影响。而从饲料企业文化建设角度看,自媒体能优化饲料企业管理理念,帮助饲料企业树立良好的社会形象,提高企业员工的归属感和责任感。但自媒体在饲料企业文化建设中的应用时间尚短,所以要正视其中的机遇和挑战,从而借助自媒体的优势来优化饲料企业文化建设路径。
The emergence of“we media”has brought a comprehensive innovation to the way of information dissemination and business model,especially in the era of the constant popularity of the Internet,big data technology and mobile terminal equipment,“we media”not only changes the way people get information,but also has a direct impact on the business management activities of enterprises.From the perspective of feed enterprise culture construction,“we media”can optimize the management concept of feed enterprises,help feed enterprises establish a good social image,and improve the sense of belonging and responsibility of feed enterprise employees.However,the application of“we media”in the construction of feed enterprise culture is still short,so we should face up to the opportunities and challenges,and optimize the path of feed enterprise culture construction with the help of“we media”.
作者
陈旭
CHEN Xu(College of Culture and Media,Kaifeng Vocational College of Culture and Arts,Kaifeng,Henan Province 475000,China)
出处
《中国饲料》
北大核心
2023年第18期116-119,共4页
China Feed
关键词
自媒体
饲料企业
企业文化
建设路径
“we media”
feed enterprises
corporate culture
construction path
