摘要
本文通过研究数字时代语境下的品牌包装设计课程,探索数字媒介与线下课程之间的作用关系,寻找更加高效灵活的双线融合包装设计学习模式;以搭建丰富的线上教学平台、组织引导学生进行思维创新、培养学生信息综合意识等方法,实现学生对多元化知识的整合,从而培育以学习者为中心的教育环境,继而不断开拓学生思维、培养学生创新设计观念,以满足品牌包装设计的多元化、多维度创意表现。
By studying the brand packaging design course in the context of the digital era,this paper explores the functional relationship between digital media and offline courses,and seeks a more efficient and flexible learning mode of dual-line integrated packaging design.By building an abundant online teaching platform,organizing and guiding students to innovate in thinking,and cultivating students’comprehensive awareness of information,we can achieve the integration of students’diversified knowledge,thus cultivating a learner-centered education environment,constantly developing students’thinking,cultivating students’innovative design concepts,and meeting the diversified and multidimensional creative performance of brand packaging design.
作者
李蕊
LI Rui(Shanxi Industrial and Commercial University,Taiyuan 030000,China)
出处
《绿色包装》
2023年第8期37-40,共4页
Green Packaging
基金
山西省教育科学规划课题(数字时代语境下双线融合的品牌推广设计教学实践研究GH-220842)。
关键词
包装设计
品牌推广
双线融合课程
packing design
brand promotion
double-line integration course
