摘要
乡村旅游是乡村振兴的有效途径和重要举措,是农村地区发展转型的重要途径.但目前旅游流的研究鲜少涉及乡村旅游,为揭示乡村旅游的旅游流特征,以乡村旅游发展位居全国前列的浙江省为例,利用网络游记挖掘数据,综合应用时间分层法、社会网络分析等方法对旅游流时空特征进行分析,结果表明:(1)时间特征上,浙江省乡村旅游流年内总体上呈现“三峰”型分布特征,淡旺季明显,受游客来源、气候条件及闲暇时间影响显著.(2)目的地空间分布上,浙江省各市乡村旅游的游客接待数量基本与经济水平呈正相关;客源地分布上,浙江省乡村旅游流以省内游客为主体,周边省市为重要来源地.(3)浙江省乡村旅游流网络中,各城市扮演的角色存在较大差异,根据旅游流的中心度特征,浙江省地级市呈现出4级梯度.最后,总结出浙江省乡村旅游流的时空特征影响机制,并针对乡村旅游存在的问题提出管理建议.
Rural tourism is an effective way and important initiative for rural revitalization,as well as an important way to transform the development of rural areas,but the current research on tourism flow rarely involves rural tourism.In order to reveal the tourism flow characteristics of rural tourism,Zhejiang Province,which is at the forefront of rural tourism development,is used as an example.This paper mines data from online travelogues to analyze the spatial-temporal characteristics of tourism flow using methods such as temporal stratification and social network analysis.The results show that:(1)In terms of time characteristics,the rural tourism flow in Zhejiang Province shows a“three peaks”type of distribution in general during the year,the low and high seasons are obvious,while the influence of tourist sources,climatic conditions and leisure time is significant.(2)In terms of spatial distribution of destinations,the number of tourist reception of rural tourism in Zhejiang Province has a positive correlation with economic level.In terms of distribution of tourist sources,rural tourism flow in Zhejiang Province is mainly composed of tourists in the province,and surrounding provinces and cities are important source places.(3)The roles played by cities in the rural tourism flow network in Zhejiang Province are quite different.According to the centrality characteristics of tourism flow,the prefecture-level cities in Zhejiang Province show a 4-level gradient.Finally,the influence mechanism of the spatial-temporal characteristics of rural tourism flow in Zhejiang Province is summarized,and management suggestions are made for the problems of rural tourism.
作者
奚雨晴
桑广书
姜海宁
聂常乐
Xi Yuqing;Sang Guangshu;Jiang Haining;Nie Changle(College of Geography and Environmental Sciences,Zhejiang Normal University,Jinhua 321004,China)
出处
《南京师大学报（自然科学版）》
CAS
北大核心
2023年第3期42-49,共8页
Journal of Nanjing Normal University(Natural Science Edition)
基金
国家自然科学基金项目(41971160)
浙江省自然科学基金项目(LY22D020002).
关键词
旅游流
乡村旅游
旅游游记
时空特征
影响机制
建议
tourism flow
rural tourism
tourism travelogue
spatial-temporal characteristics
influence mechanism
suggestions
