摘要
丽江市拉市海乡村旅游资源丰富、旅游发展前景良好,旅游业已经成为当地经济的主导产业之一,发展好拉市镇的乡村旅游业将对拉市镇建设美丽乡村、农民脱贫致富、实现乡村振兴起到决定性的作用。通过调查分析了丽江拉市海乡村旅游目前存在的问题,提出推动乡村旅游转型升级的策略:一是加强科学规划,完善配套基础;二是兼顾多方利益,建立健全公平的利益分配机制;三是升级发展模式,优化营销策略;四是加强环保检查,守住绿水青山;五是提升服务质量,提高管理水平;六是政府统筹协调,形成发展合力。
Lashi Lake in Lijiang City is rich in rural tourism resources.With bright prospect,tourism has become one of local pilot industries.Developing rural tourism in Lashi Lake plays a decisive role in building beautiful countryside,lifting people out of poverty,and realizing rural revitalization.Suggestion are made based on the investigations and analysis on current problems of tourism in Lashi Lake:first,strengthening scientific planning and improving supporting infrastructure;second,balancing the benefit and interest of multiple sides and establishing a complete set of allocation mechanism;third,escalating development mode,and optimizing sale strategies;forth,enhancing environmental protection and to guard the natural resources;fifth,improving service quality and management capacities;finally,overall coordinated by government to form concentrated forces.
作者
王建兵
Wang Jianbing(College of Tourism and Culture,Yunnan University,Lijiang Yunnan 674100,China)
出处
《西南林业大学学报（社会科学）》
CAS
2021年第4期42-46,共5页
Journal of Southwest Forestry University(Social Sciences)
基金
云南省教育厅科学研究基金项目(2020J0914)资助。
关键词
拉市海
乡村旅游
转型
路径
Lashi Lake
rural tourism
transformation
path
