摘要
在虚拟现实技术支撑的多元数字空间,数字藏品成为中华优秀传统文化创造性转化与创新性发展的数字化新形式。从文化传播视角出发,运用文本分析和语义网络分析相结合的方法,对知乎关于数字藏品相关评论文本进行研究发现,在多元文化聚集的共享平台与市场中,文化内容的再造、多样的传播形式、情感互动体验与连接、趣缘群体的形成,使文化再一次被数字藏品的形式赋能赋值。多元会话互动、情感互动体验空间、虚拟共同体的建立、流动的情感共同体是新媒体时代数字藏品趣缘群体的构筑路径,这展现了从“人—物”“人—人”关系到独特“人—物—人”平台化的数字交往关系。
In the multi-dimentional digital space underpinned by virtual reality technology,digital collections have become a new form of digitization for the creative transformation and innovative development of Chinese outstanding traditional culture.Starting from the perspective of cultural communication and using a combination of textual analysis and semantic network analysis,the study of Zhihu's comment texts related to digital collections has found that,in the sharing platform and market where multiple cultures gather,the re-creation of cultural content,diverse forms of communication,emotional interactive experiences and connections,and the formation of interest-based groups make culture once again empowered and valued by the form of digital collections.Multiple conversational interactions,emotional interactive experience space,the establishment of virtual community,and mobile emotional community are the paths of constructing digital collection interest-based groups in the new media era,which demonstrates a shift from"human-objects"and"human-human"relationships to a unique"human-objects-human"platform of digital interactions.
作者
张琪云
曹淮
Zhang Qiyun;Cao Huai(School of Journalism and Communication,Wuhan University,Wuhan 430072,China;School of Mechanical Science&Engineering,Huazhong University of Science and Technology,Wuhan 430074,China)
出处
《台州学院学报》
2023年第4期74-79,83,共7页
Journal of Taizhou University
关键词
数字藏品
中国文化
虚拟共同体
情感共同体
趣缘群体
数字交往
digital collections
Chinese culture
virtual community
emotional community
interestbased groups
digital interaction
