摘要
随着互联网从虚拟空间向现实社会渗透,网络虚拟社区中的趣缘文化传播也开始展现出不容小觑的社会影响力。从文化层面来看,真实虚拟的趣缘文化从身份认同、行为实践和关系互动等多个层面,全方位地参与了人们日常生活方式的建构;从经济层面来看,由趣缘形成的文化"圈子"作为文化产业的目标受众,其同时具备生产力、传播力和消费力,并在长尾经济和大数据经济效应中推动着文化产业模式的重构;从社会层面来看,趣缘文化传播亦是某种意义上的微观文化政治,其以文化的形式参与到社会公共生活中,在一定程度上推进了社会结构的变迁。
As the internet penetrates fi＇om the virtual est-based culture communication from virtual community has space to real communities, the social impact of the inter- increased. From the cultural perspective, the real virtual in- terest-based culture has fully participated in the construction of people＇s daily lives, including cultural identity, behavior and interaction; from the economic perspective, the cultural circle based on interest, being the targeted audience of cul- tural industry that has the power of production, communication and consumption, has advanced the reconstruction of the mode of cultural industry through long tail and big data effect; from the social perspective, interest-based culture com- munication is, to a certain extent, a cultural politics at micro level, because it has joined the public life in the form of culture and promoted the changes in the social structure.
出处
《湖南师范大学社会科学学报》
CSSCI
北大核心
2015年第4期137-141,共5页
Journal of Social Science of Hunan Normal University
基金
国家社会科学基金项目"网络虚拟社区中的亚文化传播研究"(14BXW073)
湖南省教育厅科研重点项目"网络虚拟社区中的传播与文化"(12A092)
关键词
趣缘文化
虚拟社区
圈子经济
文化政治
interest-based culture
virtual community
interest-based economy
cultural politics
