摘要
扩红本质上是一项群众动员工作。在长征中红军面临着兵员补充的需求,但是群众重文轻武等传统观念根深蒂固,国民党的强制征兵制度更使得群众对当兵深恶痛绝。中国共产党从认知、情感、态度三个层面逐步实现群众从“好男不当兵”的消极态度向“当兵就要当红军”的积极态度转变,吸引了近5万人参加红军。在长征中的扩红动员过程中,党和红军运用认知之建构、情感之唤起、利益之满足的动员技术,应用组织引领、话语引导、灵活应变的动员策略,充分发挥了组织的力量、话语的力量和情感的力量。
The expansion of the Red Army is essentially a mass mobilization work.In the Long March,the Red Army faced the need for replenishment,but the traditional ideas of the masses were deeply rooted in the importance of the civilian over the military,and the compulsory conscription system of the Kuomintang made the masses deeply hated being soldiers.The Communist Party of China has gradually realized the transformation of the masses from the negative attitude of"good men don’t be soldiers"to the positive attitude of"to be a soldier is to join the Red Army"from the cognitive,emotional and attitude levels,attracting nearly 50,000 people to participate in the Red Army.In the expansion of red army mobilization process of the Long March,the Party and the Red Army used the mobilization technology of cognitive construction,emotional arousal and interest satisfaction,and applied the mobilization strategy of organizational guidance,discourse guidance and flexibility to give full play to the power of the organization,the power of discourse and the power of emotion.
出处
《长征学刊》
2023年第3期58-68,107,共12页
Academic Journal of the Iong March
基金
上海市哲社青年项目“新时代中国共产党关于自我革命的话语创新研究”(2022EDS003)
华东师范大学青年预研究项目“高校思想政治理论课增强大学生历史自信研究”(2022ECNU-YYJ027)的阶段性成果。
关键词
长征
扩红
群众动员
社会心理学
the Long March
expansion of Red Army
mass mobilization
social psychology
