摘要
基于微观调研数据,检验了人工智能发展对观赏型体育消费的影响效果及作用机制。结果表明,人工智能发展能够显著提高观赏型体育消费意愿。就作用机制而言,人工智能发展可通过增强个体社会资本的网络规模、网络顶端和网络异质性进而提升观赏型体育消费;社会阶层在两者关系中起到调节作用,处于社会中高阶层的消费者产生的消费意愿更强。建议从加强网络基础设施建设、拓宽人工智能技术应用范围、提升个体网络素养等方面激发民众的体育消费活力,从而在供需两端推动体育产业高质量与可持续发展。
Based on micro survey data,this paper examines the effect and mechanism of artificial intelligence development on ornamental sports consumption.The results show that the development of artificial intelligence can significantly improve the consumption intention of ornamental sports;In terms of the mechanism,the development of artificial intelligence can enhance the ornamental sports consumption by enhancing the network scale,network apex and network heterogeneity of individual social capital.Social class plays a moderating role in the relationship between the two.Consumers in the middle and upper classes of society are more willing to consume.It is suggested to stimulate people's sports consumption vitality by strengthening the construction of network infrastructure,expanding the application scope of artificial intelligence technology and improving individual network literacy,so as to promote the high-quality and sustainable development of sports industry.
作者
黄菁
HUANG Jing(School of Physical Education,Southwest University,Chongqing 400715,China)
出处
《西安体育学院学报》
北大核心
2023年第3期306-317,共12页
Journal of Xi'an Physical Education University
基金
国家社会科学基金项目(22XTY008)。
关键词
人工智能发展
观赏型体育消费
互联网使用
社会资本
社会阶层
development of artificial intelligence
ornamental sports consumption
internet use
social capital
social class
